Research, development, technology, innovation and competitiveness: these are the five key words to help us understand the evolution of the textile sector. A sector which invests in research and development, where technical fabrics find more and more space. Consequently, it represents the meeting point between two worlds, the one of fashion and the one of technology.
These clothing stylistic solutions combine comfort with durability, ease of use with very functional features like design and exploitation of innovative technologies. The last point is possible thanks to the use of new fibres or new production processes.
Such perfect premise embodies the philosophy of a brand like ESEMPLARE, outerwear manufacturer with a technological sportswear DNA for an urban travel use. ESEMPLARE is present in over 200 stores worldwide.
One of the main features of the ESEMPLARE garments is technological research combined with formality, where heat sealed and glued traditional Italian fabrics merge with innovative fabrics.
In an era marked by the standardisation of production processes, "quality" is not a term to be used lightly as it deals with all those values that make a garment, but also any object, precious and different from everything else.
In this context, ESEMPLARE relies on young people and gives them the opportunity, through a competition, to discover new technological access keys to the production of outerwear while respecting tradition, craftsmanship and details.
The contest was open to students under 28 years of age enrolled at Fashion Design universities and in fashion schools. The contest aimed to discover new talents with the ability to combine the ESEMPLARE avant-garde, values and style.
The winners were selected firstly analysing the ability to understand and interpret ESEMPLARE philosophy and style: the materials’ and manufacturing’s technological aspect, the construction of the garment with the reversed Y distinctive feature, the environmental and social sustainability, together with producibility and the project’s uniqueness. These criteria placed on the podium the young Daria Locchi from the Modartech Institute of Pontedera, who won the contest. Francesca Bertuzzo from the Turin’s Passoni Institute came in second, while Laura Stellato, from the Modartech Istitute of Pontedera came in third.
An all-female podium, presented on Tuesday the 10th of January 2017, in the wonderful Florence setting of Pitti Immagine Uomo, where the brand is going to award the winner an 1800 € scholarship.
Melissa Silvi from IAAD of Turin will receive the innovative design prize sponsored by Lectra, technological partner of Pattern. Lectra will award Silvia a Kaledo ® Software Licence with a training session given by a Lectra product expert. Kaledo ® will enhance the creativity applied to the project industrialisation, focusing on strong innovative and technological design characteristics.