After the success of the past year, the Italian brand confirms and strengthens the co-branding with the prestigious American department store for the FW 2018 collection.
Esemplare, the eco sustainable and animal free Italian outwear brand with a metropolitan style, reaffirms its growth and consolidation strategy in the United States by renewing for the second consecutive year its partnership with Saks Fifth Avenue.
Strong of the success registered with the first collaboration in 2017, the outwear brand headed by the Torino based Pattern group, fortifies its alliance with the American luxury department store with a renewed co-branding capsule collection for men and conquering new spaces. Starting from mid-September the Saks Fifth Avenue X Esemplare Fall/Winter 2018-2019 collection will be available in 23 doors, a 60% growth from the 14 in the same season the previous year, and online on Saks Fifth Avenue e-commerce. The Esemplare collection will be retailed in some of the most prestigious locations, from the iconic building on 5th Avenue in New York to Los Angeles, Beverly Hills and Honolulu, for a full coverage of the of the US market.
Representative of the urban style of the Italian brand within the star-spangled temple of luxury will be the special capsule collection signed in co-branding, satisfying the needs of a clientele who is increasingly attentive to the quality of raw materials and technological evolution. Centre values of the eco-sustainable philosophy key to Esemplare, who was able to apply the innovative concept of the “Circulary economy” to the fashion world, giving a new life to plastic bottles by transforming them into hi tech fashionable pieces. Thanks to the recycled materials and animal-free collection, without the utilization of feathers or furs, Esemplare was able to win over a market who has always been passionate of the style and know-how which characterize the Made in Italy.
Central characters of the range are four garments of the Esemplare menswear collection, revisited exclusively for Saks Fifth Avenue. The iconic Warmer Eco jacket in ultra-light nylon with RePet certification, produced with fibers recuperated from recycling plastic bottles, and padding in Thermore Ecodown RePet 100% recycled and eco-fur, available in black and in a new bordeaux shade. The new gilet, thought ad hoc for this co-branding, takes inspiration from the Warmer Eco jacket and is realized with the same 100% recyclable and animal free materials. The long parka jacket in cavallery water repellent fabric, hood with eco fur lining and internal wadding with Thermal booster renders the garment “self-regulating” at temperatures from -10°C and +20°C; and the parka in viscose jersey combined with neoprene and lined with eco fur, transpiring and waterproof.
The project will be replicated again during the Spring Summer 2019 season.
“From 2015 Esemplare has made eco-sustainability its brand identity. The Saks Fifth Avenue X Esemplare capsule like all the brand lines will be for the most part realized in accordance to the concepts of “circular economy”. The raw materials partly derive from recycled materials, the high tech ultra-light textiles obtained from the recovery of plastic bottles guaranteeing an elevated thermal capacity and constant impermeability through time, and internal wadding also recycled. This attention combined with the technicality characteristics of the Esemplare pieces, allowed us to grow and expand in the American market; one extremely attentive to these themes in the past years” stated Fulvio Botto, founding member and Project Director of Esemplare.